Apple is arguably the world's most important consumer tech company, having played a hugely influential role in shaping the smartphone, laptop, desktop computer, tablet, and wearable markets.
It continues to dominate many of those areas today through the iPhone 14, iPad, MacBook Air and Pro, iMac, and Apple Watch product lines, and with new forays into the likes of AV/VR to come. Its decision to build its own silicon, meanwhile, has given it an advantage over rivals such as Samsung and Microsoft - one that's only slowly being closed.
It's been every bit as dominant in the software space through iOS, macOS, watchOS, iTunes, Apple Pay, and more, while its Apple TV Plus streaming service is now regularly home to top-quality, award-winning original content.
Apple was founded by Steve Jobs, Steve Wozniak, and Ronald Wayne in 1976, and has been led by CEO Tim Cook since 2011. It is currently valued at around $2.6 trillion; not bad for a company that started in a garage.
Latest about Apple
AirPods with IR cameras are rumored to be on the way – but we'll have to wait a while for them
The next major upgrade for Apple's AirPods line could be cameras borrowed from Face ID in the iPhone.
How to clean your AirPods case
If your AirPods case keeps getting dirty, there are some simple ways to clean it up. Here's a look at the best methods.
I'm a camera expert and here's how the iPhone 16 could raise Apple's pro-photography game
I think the iPhone 15 Pro Max gets humbled at phone photography by the Xiaomi 14 Ultra, but here's how Apple could fight back.
The last generation Apple iPad Pro falls to a record-low price in the 4th of July sales
The 4th generation 11-inch Apple iPad Pro is on sale for under $700 at Best Buy.
Apple could be working on stretchable displays for its devices, as per a new patent
Apple is rumored to be working on screens that bend for its hardware, and now it's talking about screens that stretch.
Sure, the iPhone 15 Pro's Action button is great, but Apple should adopt this retro Google Pixel feature
I’d love it if the iPhone 16 took inspiration from this retro Google Pixel feature: squeezable sides.
MacBooks in 2024: the new M3 models we've seen so far and what's coming next
Here’s every MacBook that has been announced in 2024 – plus all the other models we're expecting to see this year.
Best Buy 4th of July sale 2024: early deals now live
While we wait for Best Buy's 4th of July sale, the retailer has launched its official appliance sale, and I'm rounding up the best deals.
