Best 4th of July TV sales 2024: early deals from Best Buy, Amazon and Walmart

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The 4th of July is almost here, which means early 4th of July TV sales are available right now from brands like Samsung, LG, Roku, and Insignia. To help you find all the top offers in one place, I've created this guide to bring you the best 4th of July TV sales and stand-out deals.

While this year's 4th of July sales event occurs on a Thursday, retailers like Amazon, Samsung, and Walmart have already launched official sales, which include impressive deals on a range of 4K, QLED, and OLED TVs. Some standout offers from today's early sales include LG's all-new 55-inch C4 OLED TV on sale for $1,599.99, Samsung's 65-inch 4K smart TV for just $399.99 and this Insignia 32-inch HD Fire TV for just $79.99.

Shop more of today's best 4th of July TV deals below, and make sure to bookmark this page, as I'll be updating it with all the latest offers leading up to Thursday's holiday.

Today's best 4th of July TV sales

Today's best early 4th of July TV deals

Insignia 32-inch F20 Series HD smart TV (2023): $129.99 $79.99 at Amazon

Insignia 32-inch F20 Series HD smart TV (2023): was $129.99 now $79.99 at Amazon
Today's cheapest TV deal is this Insignia 32-inch HD TV for just $79.99—the lowest price we've ever seen. While the Insignia F20 Series lacks 4K resolution, it comes with the Fire TV experience built-in, so you can stream your favorite movies and shows, and it has a handy Alexa voice remote.

Amazon Fire TV 43-inch Omni QLED Series: $449.99$359.99 at Amazon
Prime members:

Amazon Fire TV 43-inch Omni QLED Series: was $449.99 now $359.99 at Amazon
Prime members:
Amazon's Fire TV Omni QLED Series is a big step up in the otherwise cheap and cheerful range of smart TVs. This set boasts premium features, including a QLED display, HDR, Dolby Vision, local array dimming, and HDMI 2.1 support to deliver a top-quality picture for all-around viewing and gaming. It's not always easy to find a TV of this size, and with these high-end features under $400, so it's an excellent buy for the budget-conscious without compromising on quality. However, this offer is still $30 more than the record-low price.

Samsung 50-inch The Frame QLED TV (2024): $1,299.99 $1,099.99 at Samsung

Samsung 50-inch The Frame QLED TV (2024): was $1,299.99 now $1,099.99 at Samsung
Today's 4th of July sale includes Samsung's gorgeous all-new 50-inch Frame TV, which is on sale for $1,099.99. The 2024 Samsung Frame TV features Pantone art-validated colors that deliver lifelike images. Plus, the display now comes with Streams, a complimentary set of artwork streamed from the Samsung Art Store.

LG 55-inch C4 OLED 4K TV: was $1,999.99$1,599.99 at Best Buy

LG 55-inch C4 OLED 4K TV: was $1,999.99 now $1,599.99 at Best Buy
Just ahead of this year's 4th of July sales event, Best Buy has LG's all-new 55-inch C4 OLED TV on sale for $1,599.99. That's an impressive $400 discount and a record-low price. Ranked in our best TV guide, the C4 features exceptional brightness, LG's latest Alpha 9 AI chip for improved performance, and impressive gaming features, including four HDMI 2.1 ports with 4K 120Hz, VRR, and ALLM support, and 144Hz certification from Nvidia.

Roku Plus Series 55-inch4K Smart TV:$329.99$299.99 at Best Buy

Roku Plus Series 55-inch 4K Smart TV: was $329.99 now $299.99 at Best Buy
The Roku Plus Series was already a high-value TV lineup, and with today's deal, the value of Roku's 55-inch model is now even better at just $299.99. For that price, you get a QLED display with full-array local dimming, Dolby Vision, and HDR10+ high dynamic range support, plus the excellent Roku smart TV interface. This is one of the best budget TV deals going.

Amazon Fire TV 55-inch Omni Series 4K TV: $549.99 $349.99 at Amazon

Amazon Fire TV 55-inch Omni Series 4K TV: was $549.99 now $349.99 at Amazon
Amazon's highly rated Omni Series TVs feature 4K resolution support, Dolby Vision, HDR 10, and hands-free TV with Alexa. So, instead of using your remote, you can control the volume and launch channels hands-free. Today's 4th of July deal brings the 55-inch model down to $349.99 - the lowest price we've seen this year.

Samsung 65-inch 4K Smart Tizen TV (2022):  $479.99 $399.99 at Best Buy

Samsung 65-inch 4K Smart Tizen TV (2022): was $479.99 now $399.99 at Best Buy
Samsung's best-selling 65-inch TU690T series is down to a record low of $399.99 at Best Buy. That's the best deal you can find for this specific model and an incredible price for a 65-inch 4K TV. The Samsung display packs a solid 'Crystal' UHD 4K processor, an easy-to-use Tizen operating system, and HDR support.

LG UT75 65-inch 4K Smart TV: $529.99 $499.99 at Best Buy

LG UT75 65-inch 4K Smart TV: was $529.99 now $499.99 at Best Buy
This LG 65-inch 4K smart TV is down to just $599.99, which is an incredible price for a 4K TV of this size. You get a premium picture experience with brilliant colors thanks to LG's α5 Gen7 AI processor and WebOS 24 for seamless streaming. Gamers will also love the game optimizer and dashboard with GeForce NOW, which allows you to see and adjust all your settings in one place.

Samsung 65-inch S90C Smart 4K OLED TV:$2,599.99 $1,599.99 at Samsung

Samsung 65-inch S90C Smart 4K OLED TV: was $2,599.99 now $1,599.99 at Samsung
The Samsung S90C OLED is TechRadar's best TV, and the 65-inch model is on sale for $1,599.99. That's a massive $1,000 discount and the best deal you can find. Our Samsung S90C review awarded this TV five stars, praising its gorgeous picture, extensive gaming features, super slim design, and reasonable price - especially with today's $1,000 price cut.

LG C3 65-inch OLED TV (2023): $2,499.99$1,499.99 at Best Buy

LG C3 65-inch OLED TV (2023): was $2,499.99 now $1,499.99 at Best Buy
Best Buy has the best-selling 65-inch LG C3 OLED TV on sale for a record-low price of $1,499.99. The stunning OLED TV features a brilliant picture with bright colors and powerful contrast thanks to LG's latest Alpha9 Gen6 chip. Plus, you get four HDMI 2.1 ports for next-gen consoles, a sleek, thin design, and an updated webOS experience - all for under $1,600, which is fantastic value for a premium OLED display.

TCL 75-inch S4 S-Class 4K UHD HDR LED Smart TV: $649.99 $549.99 at Best Buy

TCL 75-inch S4 S-Class 4K UHD HDR LED Smart TV: was $649.99 now $549.99 at Best Buy
If you're looking for a massive budget display, Best Buy's 4th of July sale has dropped the TCL 75-inch 4K smart TV to an incredible price of $549.99. The TCL S4 Series TV packs 4K Ultra HD Resolution, Dolby Vision, HDR10, DTS Virtual: X, and the Google TV Smart operating system with Chromecast built-in, all for under $600, which is a fantastic deal.

Samsung QN90C 85-inch Neo QLED 4K TV: $4,799.99$2,199.99 at Samsung

Samsung QN90C 85-inch Neo QLED 4K TV: was $4,799.99 now $2,199.99 at Samsung
You can score a whopping $2,600 discount on Samsung's gorgeous QN90C Neo QLED TV, bringing the 75-inch model down to a record low of $2,199.99. The QN90C Series is the perfect TV for watching sports events, thanks to the exceptional brightness and anti-glare screen with Ultra Viewing Angle technology.

4th of July TV sales: FAQs

When do 4th of July TV sales start?

While we all know the date of the 4th of July holiday, which falls on a Thursday this year, we expect retailers to launch sales before the proper date. We should start to see retailers like Best Buy, Amazon, Walmart, and Samsung launch sales on Friday, June 31, the weekend before.

4th of July TV deals you can expect

The recent Memorial Day sales event can give us an idea of what 4th of July TV deals we can expect at this year's sale. That means we should see fresh price cuts on 2024 OLED displays, like the LG C4 and the Samsung S95D, as well as record-low prices on older models like our best-rated TV, the Samsung S90C, the LG C3, and the Sony A80L. You can also find fantastic deals on big-screen budget TVs from brands like TCL, Hisense, and Insignia.

Shop more TV offers with our list of the best TV deals, and if you're looking for a more premium display, see the best OLED TV deals.

Mackenzie Frazier

Mackenzie Frazier is the deals editor in the US for TechRadar at Future plc. She's been sharing deal advice for Future for the past six years and loves finding products that consumers want at the best possible price. She's had 11 years of experience working in e-commerce and loves being a mom to her two little boys.